Merrilyn Astin Tarlton has been helping lawyers think differently about the practice of law since 1984 when she became one of North America’s first law firm marketing executives. Today she works with individuals and organizations to redefine success in the new business of law. 

Merrilyn was a founding partner of the ABA Blawg 100 Hall of Fame publication, Attorney at Work.

She is a founding member and past president of the Legal Marketing Association and a past president and trustee of the College of Law Practice Management. She was honored to be inducted into the inaugural class of the LMA Hall of Fame and as a Fellow in the College.

Merrilyn is also a former editor-in-chief of the American Bar Association’s magazine “Law Practice,” was the first chair of the ABA’s Beyond the Breaking Point Task Force, and has been published in numerous electronic and print publications on a variety of law prac­tice management and marketing topics. Much of her recent work has focused on trends impacting the future of the profession and creating and managing change in law firms.

Follow Merrilyn on Twitter @AstinTarlton.