Getting Clients: For Lawyers Starting Out or Starting Over  by Merrilyn Astin Tarlton   Published by Attorney at Work ISBN:   978-0-9895293-6-5 (PRINT)   ISBN:   978-0-9895293-7-2 (DIGITAL)     Copyright 2016 Merrilyn Astin Tarlton   

Getting Clients: For Lawyers Starting Out or Starting Over
by Merrilyn Astin Tarlton

Published by Attorney at Work
 978-0-9895293-6-5 (PRINT)
ISBN: 978-0-9895293-7-2 (DIGITAL)

Copyright 2016 Merrilyn Astin Tarlton



What They are Saying About
Getting Clients

"Merrilyn Astin Tarlton has distilled 30 years of insight and ingenuity into one of the smartest, sharpest, wisest books on legal business development you will ever read. Every page  contains great ideas, proven strategies, and sage advice for lawyers who want to build thriving practices — and are ready to start right now. Getting Clients absolutely delivers on the promise of its title."
Jordan Furlong
Legal Analyst and Forecaster, Law21

"Getting Clients is what every lawyer needs to do. And Merrilyn Astin Tarlton’s book is the best guide for getting clients for lawyers at every career stage. It will give you a kitbag of tools for building the practice you want. Smart law schools should hand it to new lawyers with their diplomas. Wise law firms, small or big, will make sure that every lawyer has a copy."
Simon Chester
Counsel, Conflicts and Regulatory Matters, Gowling WLG

"Even if you've read some of the hundreds of books and articles written on how to get clients, get this book, study it and keep referring to it until it is dog-eared. It is the most comprehensive discussion of everything you could do, how to do each of them and how to monitor the results. And all of this is seasoned with Merrilyn's delightful sense of humor that makes it not only invaluable but also enjoyable to study."
Bob Denney
Robert Denney Associates Inc.

A comprehensive, yet concise summary of business development strategies for attorneys. The book can be valuable to all lawyers, whether in a large firm, a small firm, or in a solo environment. There are no shortcuts or magic bullets in Getting Clients; instead, it covers all the bases for a successful strategy, including developing a mission statement, targeting a market, use of social media, content marketing, and networking. Best of all, it includes a great schematic for keeping track of all important marketing activities. The book is written in a very supportive, but no-nonsense tone, so that you can almost hear Merrilyn advising you. I am not a practicing lawyer anymore, but I plan to use “Getting Clients” as a guidebook to my business development activities.
Steve Nelson 
Managing Principal, Law & Government Affairs, The McCormick Group

"Gettting Clients: For Lawyers Starting Out or Starting Over by Merrilyn Astin Tarlton provides a commonsensical guide for attorneys seeking to demystify the marketing and business development processes."
Tim Henderson
Chief Recruitment & Professional Development Officer, Finnegan

"It's incredibly readable and written by one of the best. Read it through — then, go back and follow the step-by-step process to build your business.  Recent grads have a road map for how to grow their practices.  The 20-year veterans get a tune-up and reminders to sharpen their focus."  
Mary Beth Pratt
Former CMO with several North American law firms

"'Getting Clients' is a straightforward, accessible guide to a process that for many attorneys, is the most daunting and stressful aspect of law practice. It should be required reading for every first-year attorney. But the book is just as useful as a refresher for more senior attorneys on the fundamentals of business development: Developing your product, communicating effectively about it, connecting with the right audience, and staying disciplined in your marketing practices. The worksheets in Chapter 20 are particularly helpful for planning and organizing your marketing efforts, with helpful prompts that serve as both checklists and reminders."
Marian Lee
Senior Director of Legal Talent, Brownstein Hyatt Farber Schreck, LLP

"Once again we're making it too easy on young lawyers entering the profession. Back in my day we had to scrape and scramble to learn about getting clients. But kids nowadays can just buy a copy of Merrilyn Tarlton's book and learn everything that it took us years to figure out on our own. These darn kids have it way too easy!"
Otto Sorts
A Curmudgeon's Perspective, Attorney at Work